Called "The Fitness Guru of the Trucking Industry" by The Atlantic, Siphiwe Baleka has developed a reputation for helping a lot of people lose weight and transform their life. His mission: take the most unhealthy occupation in America (long haul truck driving) and make it one of the healthiest occupations. His company, Fitness Trucking, provides various coaching packages for drivers, carriers, and the entire industry, that help drivers lose weight and reduce medication; help carriers reduce the associated costs of obesity, and helps the industry make safer highways by making healthier, safer drivers. Fitness Trucking has created the first-of-its-kind health and fitness program specifically for truck drivers and any driver can follow the Fitness Trucking programs and transform their health.